Technological Evolutionary Mutation. / 'If it could be demonstrated that any complex organ existed, which could not possibly have been formed by numerous, successive, slight modifications, my theory would absolutely break down. But I can find no such case.' - Charles Darwin, The Origin of Species

We are at once in the fastest evolutionary phase of technological acceleration in human history, and at the same time in complete stasis. The same technology that dizzy's us in its accelerated re-iteration and re-invention is still largely the same in physical and ideological structure as it was at its genesis. Apple seem locked into a stasis of habitualisation, a fact illustrated in the shifting screen composition from landscape (laptops/ desktop monitor) and portrait (iPhones/ iPads/ Apple Watch). Why do we accept this formula of consensus without question? Are we nearing the point when we can actively decouple ourselves from the static horizontal laptop and monitor screen?

Technological Evolutionary Mutation imagines fictional evolutions of contemporary technology monoliths (Apple / Google). Decoupled from our tendency of keeping things 'how they have always been' and progressed to a technological landscape where our narratives of consumption matches our narratives of production. Like all evolutionary mutations this change might at first feel unfamiliar and counter intuitive, but might soon replace a logic derived from cost of production and commercial revenue rather than the interests of changing behaviours, progressive understanding and mutational evolution.

NB: In 1989 Apple developed the Macintosh IIcx featuring a monitor that could be used both horizontally and vertically. The proposition was then dropped as Apple had to increasingly compete with Microsoft on low cost (LC) computing. Thereafter horizontal monitors stayed common place.

Darwin's theory of evolution driven by mutation and natural selection.

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