Blackspot Cigarettes. / An experiment in grassroots capitalism. Blackspot cigarettes is an idea to occupy a small, but significant, part of the billion dollar tobacco industry with something simply smaller, and better. Something that shines a timely light on all that's wrong with big tobacco. Blackspot cigarettes use the Blackspot 'open source brand' (from the initiators of the occupy movement; Adbusters) to tangibly invert one of the worlds largest corporate industries from a top down profit driven structure, to a bottom up individuals driven one. And make something bad, a little bit better.
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